Pitching to Win
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After all the effort, discussions, meetings, and late nights, how many sales presentations do you or your team actually win? Do you suffer from these common pitching problems? -Lack of process to qualify what to bid for and what not to bid for -Presentations with too much detail -Not seen as a real team -Lack of differentiation; no clear benefits understood by the audience -No clear flow, poor sequencing of ideas -Not persuasive -Poor time management, audience loses focus and gets bored. Whether you are making persuasive presentations to million-dollar accounts or inside your company, this boo...
After all the effort, discussions, meetings, and late nights, how many sales presentations do you or your team actually win? Do you suffer from these common pitching problems? -Lack of process to qualify what to bid for and what not to bid for -Presentations with too much detail -Not seen as a real team -Lack of differentiation; no clear benefits understood by the audience -No clear flow, poor sequencing of ideas -Not persuasive -Poor time management, audience loses focus and gets bored. Whether you are making persuasive presentations to million-dollar accounts or inside your company, this book explores these common problems and more, and offers succinct, practical, and proven advice to solve them. This is a book on developing and delivering an effective pitch. You are pitching when you are asking for a change in the audience. You are pitching whether you are asking the boss for more headcount or delivering a multimillion-dollar RFP response to a multinational account.
