Peter Desberg, Jeffrey Davis

Gebundenes Buch

Pitch Like Hollywood: What You Can Learn from the High-Stakes Film Industry

Beschreibung

Inside tips on how to craft pitches that seal the deal-no matter what industry you work in-and banish presentation anxiety forever From impromptu elevator pitches to full-board presentations, sales and marketing professionals face an "audience" daily-often with make-or-break consequences. As the person delivering the performance, you need to know you have a great script and are able to maintain composure throughout. To help you perfect both pitch and performance, there are no better coaches than clinical psychologist Peter Desberg and writer/producer Jeffrey Davis. With experience and insights from both the film industry and the corporate world, they understand the pitch process. In Pitch Like Hollywood, they show you how to up your game substantially -no matter what business you're in-by incorporating elements of a classic Hollywood pitch: driving emotion, piquing curiosity, and ultimately winning over decision makers with powerful persuasion and performance. They take you on an insider's tour of the entire process, from defining the fundamentals to designing effective presentation strategies to overcoming stage fright. With chapters that include Persuasion Boot Camp, The Pitch Panic Cycle, and Creating the Pitch II (The Sequel), Pitch Like Hollywood provides a front-row seat in a master class on giving great performances for any audience, every time-at board meetings, sales calls, and whenever else you want to make a case to get the results you want.

Autor

Peter Desberg is professor emeritus at California State University, Dominguez Hills, and recipient of the Distinguished Teaching Award and Outstanding Professor Award. He is also a licensed clinical psychologist specializing in the area of stage fright and performance anxiety. The author of 23 books, he has been quoted by such publications as The Wall Street Journal, Psychology Today and The New York Times, and has consulted for companies including Apple, Boeing and Toyota in the areas of pitching and persuasion, corporate presentations, and using storytelling and humor in business presentations. Jeffrey Davis is a professor of screenwriting at Loyola Marymount University in Los Angeles, and served from 2009-2019 as the department chair. Davis has also written and produced trade shows for Dick Clark Productions and counted among his advertising clients Dell Computers, Toyota of America and Honda. His has more than 30 credits to his name, including Night Court, Remington Steele, and documentaries for A&E, Discovery, and The History Channel. As a consultant, his areas have also included writing, pitching, and employing storytelling and humor in business presentations.

Produktdetails

• Verlag: McGraw-Hill Education
• Seitenzahl: 352
• Erscheinungstermin: 28. Februar 2022
• Englisch
• Abmessung: 231mm x 150mm x 38mm
• Gewicht: 582g
• ISBN-13: 9781264268566
• ISBN-10: 1264268564
• Artikelnr.: 62306124