Pick Me
Breaking Into Advertising and Staying There
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Chief Creative Officers of Ogilvy & Mather help aspiring advertising professionals navigate the exciting, crazy, and treacherous world of advertising in this guide. Making it in advertising is tough. Even with a degree and a terrific portfolio, it's hard to get a job. In Pick Me!, Nancy Vonk and Janet Kestin offer a primer for students and junior ad professionals who want to make their mark in advertising. The creators of "Ask Jancy," a popular online forum on one of the world's leading advertising Web sites, answer questions asked by up-and-comers in their trademark straight-talking style. Pick Me! covers everything from choosing the right school to creating a winning portfolio to getting the interview, landing the job, weathering office politics, and starting a successful career. The book also includes career advice from 14 ad industry superstars, including how they got their first jobs, what they look for in a junior ad exec, and what they know now that they wish they'd known then.
Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on.
Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like:
_ Is advertising right for me?
_ How do I build a killer portfolio?
_ How do I get an interview with the elusive creative director?
_ Should I accept an unpaid internship?
_ How do I find the right partner?
_ How do I beat creative block?
_ How do I avoid burnout?
Plus, fourteen industry superstars share their insights and explain how they broke into the business. You'll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, MikeHughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao.
Forget the clichés, this is advertising as it really is. If you're hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.
Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like:
_ Is advertising right for me?
_ How do I build a killer portfolio?
_ How do I get an interview with the elusive creative director?
_ Should I accept an unpaid internship?
_ How do I find the right partner?
_ How do I beat creative block?
_ How do I avoid burnout?
Plus, fourteen industry superstars share their insights and explain how they broke into the business. You'll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, MikeHughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao.
Forget the clichés, this is advertising as it really is. If you're hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.
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