Persuasive Technology

Persuasive Technology

Second International Conference on Persuasive Technology, PERSUASIVE 2007, Palo Alto, CA, USA, April 26-27, 2007. Revised Selected Papers

Herausgegeben: de Kort, Yvonne; IJsselsteijn, Wijnand; Midden, Cees
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Persuasive technology is the general class of technologies that purposefully apply psychological principles of persuasion - principles of credibility, trust, reciprocity, authority and the like - in interactive media, in the service of changing their users' attitudes and behavior. Only one year ago, in 2006, the first international conference in this area, PERSUASIVE 2006 was hosted in Eindhoven. The conference was entirely geared towards communicating the progress made in the area of persuasive technology, and towards presenting recent results in theory, design, technology and evaluation. It ...