Andy Maslen

Broschiertes Buch

Persuasive Copywriting

Cut Through the Noise and Communicate With Impact

Beschreibung

Improve consumer engagement and sell with confidence using this complete handbook for creative professionals; ideal for those seeking to accelerate their copywriting skills to the next level.

Autor

Andy Maslen is Managing Director of Sunfish, a writing agency specializing in corporate communications, direct marketing and digital content, and CEO of the Andy Maslen Copywriting Academy. A lifetime fellow of the Institute of Direct and Digital Marketing, Maslen works globally with clients such as the NHS, Prudential, The Economist, BBC Worldwide, Hamleys, London Stock Exchange, RSPB, The New York Times and PricewaterhouseCoopers. He is co-founder of the Copy Cabana conference and a bestselling author of numerous fiction and non-fiction books.

Produktdetails

• Verlag: Kogan Page Ltd
• Artikelnr. des Verlages: 8555
• 2 Revised edition
• Seitenzahl: 296
• Erscheinungstermin: 3. Januar 2019
• Englisch
• Abmessung: 234mm x 156mm x 19mm
• Gewicht: 464g
• ISBN-13: 9780749483661
• ISBN-10: 0749483660
• Artikelnr.: 52959010