Perspectives on Social and Business Sustainability
Reflections and Thoughts
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Addressing the sustainability agenda is never easy. The early promises of the corporate social-responsibility concept and application have raised better awareness and understanding of its concept and application. Understandably, the experience and outcome are never the same across the business and social community. To begin with, issues related to corporate social responsibility (CSR) come in hundreds of shades. The understanding of the definition alone depends on whose perspective and in what context. At the very least, there is now a greater acceptance of the concept, but increasingly, corpo...
Addressing the sustainability agenda is never easy. The early promises of the corporate social-responsibility concept and application have raised better awareness and understanding of its concept and application. Understandably, the experience and outcome are never the same across the business and social community. To begin with, issues related to corporate social responsibility (CSR) come in hundreds of shades. The understanding of the definition alone depends on whose perspective and in what context. At the very least, there is now a greater acceptance of the concept, but increasingly, corporate leaders need no further persuasion that doing good is more than giving a donation. The myriad of CSR issues and concerns is, therefore, worth a relook but from the conceptual perspectives to understanding of the challenges, impacts, and trends. Perspectives on Social and Business Sustainability first describes the important elements of different aspects of how CSR is being understood, applied, and reported. The book examines how international trends and developments including market and technology disruptions will continue to shape the sustainability landscape. The book is relevant for those wanting to take a quick perspective of the evolving concept of sustainability and is also useful for those who only want to focus on specified area within the context of social and business sustainability.
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