Natalie Janetzko
Broschiertes Buch

Personalized Timepieces. An Analysis of the Relevance and Value of Mass Customization in the Australian Watch Market

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Master's Thesis from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Bocconi University, language: English, abstract: Therefore, the present research aims at providing a preliminary investigation of the relevance and value of watch mass customization for Australian consumers to establish the economic viability of this practice within the local market and to provide initial managerial recommendations. The results depict Australia as an attractive, yet challenging market for mass-customized watches due to an immense interest in customization,...