Personal Branding
A Manifesto on Fame and Influence
Herausgeber: Chow, Eric; Fongeallaz, Michelle
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What if there was something so powerful that you could get nations to do your bidding, millions of people to follow you, and be able to have a direct impact on the world's future landscape? This "thing" does exist and it's called personal branding... The Second Edition of Isaac Mashman's top-selling book, Personal Branding: A Manifesto on Fame and Influence is a complete expansion and revision of the First. Offering timeless insights into the philosophical, psychological, and practical nuances of personal branding, it identifies and explores essential questions such as: What is personal brandi...
What if there was something so powerful that you could get nations to do your bidding, millions of people to follow you, and be able to have a direct impact on the world's future landscape? This "thing" does exist and it's called personal branding... The Second Edition of Isaac Mashman's top-selling book, Personal Branding: A Manifesto on Fame and Influence is a complete expansion and revision of the First. Offering timeless insights into the philosophical, psychological, and practical nuances of personal branding, it identifies and explores essential questions such as: What is personal branding? Why would you want to build your personal brand? How do you position yourself as a public figure and maintain your reputation? What should you publicize? How do you handle controversy? And many more. Going well beyond the basics, you will dive into the dichotomy between fame and influence, the proper use of the marketing channels relevant to your time, and aspects of building your personal brand most overlook. Included are nearly 80 curated questions, tasks, and applications the reader is encouraged to complete. Isaac has poured all of his knowledge into this text and is calling it the World's First Philosophy of Personal Branding-positioning it as one of the most comprehensive works on the subject.
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