Deb Gabor
Broschiertes Buch

Person-ality

Cultivate Your Human Authority To Ignite Irrational Brand Loyalty

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We look to brands for what to do, what to think, and how to feel. We want to know what to support and what to stand against. Brands are the new voice of authority. Now is the perfect time to reveal their humanity. Consumers want to connect with the brands they support. Business leaders want to create purposeful, passionate companies. At this intersection of shared values is where a brand's authority is established and humanity shines through. ¿ But how do you ensure a meaningful connection? How do you make it last? How do you establish an authoritative footprint that encourages growth whereve...