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Performance Unleashed: A Guide to a Thriving Real Estate Business

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Unlock your full potential and dominate the real estate industry with **"Performance Unleashed: A Guide to a Thriving Real Estate Business"**--your roadmap to building a wildly successful career. Written by a seasoned real estate coach who's seen it all, this book reveals the proven strategies and insights you need to elevate your performance and transform your business. Success starts with understanding your "why"--the driving force behind your passion and commitment. This book will help you tap into that motivation, align it with your goals, and break free from the habits holding you back. P...

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Justin Baker is one of Arizona's leading real estate agents, former managing partner of The Laughton Team, and a passionate advocate for Arizona's dynamic real estate market. With over 23 years of experience as a Realtor in the Phoenix area, Justin has built his career on a foundation of ethical principles, integrity, and a strong Midwestern work ethic--values he developed growing up in Indiana. During his tenure with The Laughton Team, Justin played a key leadership role in driving the team of 220 agents and 50 employees to remarkable success. Under his guidance, the team achieved national recognition, becoming the #6 team in the nation and #1 in Arizona, selling an impressive 10 homes per day and surpassing $1 billion in annual sales volume. Recently, Justin has returned to production, focusing his expertise on seller representation to deliver exceptional client outcomes. In addition to his work in the residential market, Justin has taken his commitment to real estate a step further, coaching agents, teams, and brokers across the nation through Coach Pipes and G3 Coaching. His passion for empowering others has allowed him to make a meaningful impact in shaping the next generation of industry leaders. Previously, Justin owned and operated a Keller Williams franchise and served as team leader, roles that deepened his understanding of leadership and the client experience. Over the years, he has earned several prestigious designations, including Council of Residential Specialists (CRS), Certified Short Sale Negotiator (CSSN), and Accredited Buyer's Representative (ABR), showcasing his dedication to continuous professional growth. Justin's achievements have not gone unnoticed. He's a recipient of numerous awards, including the RE/MAX 100% Club, four-time Gold Award, two-time Double Gold Award, and Quadruple Gold Award from Keller Williams International, placing him in the top 1% of real estate teams. Committed to improving his profession, Justin has served as a board member for both the Arizona Association of Realtors and the Phoenix Association of Realtors. A graduate of Northern Arizona University, Justin married Pamela Etchells, an Arizona State University graduate and one of Arizona's premier mortgage bankers--making real estate conversations a family affair. Together, they have two sons, Austin (20) and Jackson (17), as well as an English Labrador Retriever, a German Shepherd, and a cat.