Perceptions of strategic alignment
Eric de Paula Ferreira
Broschiertes Buch

Perceptions of strategic alignment

A study of technology-based companies

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Strategic planning is a process adopted by organisations with the aim of achieving pre-established goals. In other words, it is a vision of where the organisation wants to be in the future. Strategic planning therefore describes the paths, actions, resources, opportunities and risks that the organisation will face in order to achieve its goals. Strategic Business Planning (SBP) focuses on the organisation's business, while IT Strategic Planning (ITSP) focuses on IT. So, taking Brazilian technology-based companies as a backdrop, this study aims to answer what influence the IT executive's knowle...