Christian Filli has always been driven by a deep passion for insights, creativity and leadership. He specializes in understanding patterns of human motivation, decoding cultural narratives, and examining how these might affect individuals, organizations, and society at large. He is an ICF certified Integral Coach and holds a B.A. in Social Communications. With a 30-year long international career that spans across a vast range of business sectors including sport & fitness, food & beverage, pet ownership, home & personal care, financial services and commercial construction, Christian brings a unique blend of capabilities that encompass leadership development, organizational alignment, employee engagement, cross-cultural integration, brand strategy, product innovation and market research. He oversaw commercial operations at Reebok for several years, and played a variety of roles within the most prominent multinationals in the field of marketing and creative services - Publicis, WPP and Omnicom. In 2016, he started his own professional coaching and consulting practice, Scyrocco. He also became an Associate Partner at Hofstede Insights, a global network of culture and strategy advisors, in 2019. Having lived in four countries (Mexico, Brazil, Switzerland, United States) and traveled extensively across four continents, Christian enjoys looking at things from different angles, and connecting dots that others may have overlooked. He applies his diverse background and tireless inquiry to broadening his own perspective and guiding others, as we all navigate an increasingly complex global landscape.
