Carolyn Butler-Madden

Broschiertes Buch

Path to Purpose

How to use cause marketing to build a more meaningful and profitable brand

Beschreibung

Marketers and leaders recognise that developing an authentic purpose helps to build a stronger brand that attracts followers and collaborators, rather than just customers and consumers. In a world that needs solutions, people increasingly look towards businesses and their brands to help solve society's problems.

Autor

Carolyn Butler-Madden's 30-year international career working with some of the world's best brands forms the backdrop to her most recent venture, Sunday Lunch - a brand consultancy that specialises in cause and purpose-led marketing. Carolyn is passionate about the convergence of marketing and social impact, believing that brands with purpose will dominate the future. Her vision for the future is simple: Brands drive profit through purpose, marketing becomes a force for good.

Produktdetails

• Verlag: Sunday Lunch Pty Ltd
• Seitenzahl: 210
• Erscheinungstermin: 18. Oktober 2017
• Englisch
• Abmessung: 210mm x 140mm x 11mm
• Gewicht: 262g
• ISBN-13: 9780648087502
• ISBN-10: 0648087506
• Artikelnr.: 59424646