Partnerships Reimagined
Non-profit strategies to capture corporate value
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Times are tough for non-profits. Funding is harder to come by, so they have to be creative to survive and thrive. Yet, ask most non-profits about corporate partnerships and they look blank or offer a sheaf of rejection letters. That's because they've focused solely on the money. Modern partnerships are less about an exchange of value and more about creating new value together. In the face of pressure from customers and investors to respond to societal issues, corporates are seeking to engage with strong social purpose programs. Every non-profit has the potential for partnership success. Succee...
Times are tough for non-profits. Funding is harder to come by, so they have to be creative to survive and thrive. Yet, ask most non-profits about corporate partnerships and they look blank or offer a sheaf of rejection letters. That's because they've focused solely on the money. Modern partnerships are less about an exchange of value and more about creating new value together. In the face of pressure from customers and investors to respond to societal issues, corporates are seeking to engage with strong social purpose programs. Every non-profit has the potential for partnership success. Succeeding means moving away from the traditional models of philanthropy, sponsorship and cause-related marketing to explore collaborative partnerships that deliver business value and social impact. You just need a roadmap to get there. Partnerships Reimagined is a guide for non-profits starting out in corporate partnerships. It provides the foundational elements to successfully avoid the pitfalls, mistakes and trials the authors experienced across their decades of corporate strategy and non-profit fundraising. The book is full of easy-to-use tools, techniques and templates that you can immediately put into practice. They will change your view of corporate partnerships and inspire you with the potential for your organisation. If you want to raise more funds and create lasting social impact, this is the way to get started.
