Michael Brito

Gebundenes Buch

Participation Marketing

Unleashing Employees to Participate and Become Brand Storytellers

Beschreibung

Learn how to leverage employee advocacy as a new channel to market and develop trusted brand messages with this expert blueprint.

Autor

Michael Brito is a digital strategist, author, TEDx speaker, and adjunct professor at San Jose State University, with almost 20 years' experience helping organizations solve marketing challenges. Michael Brito is currently Head of US Digital Marketing and GM of San Francisco for LEWIS Global Communications, and previously was the Head of Social Marketing at W2O Group, and Senior Vice President of Social Strategy at Edelman Digital where he consulted for Fortune 500 companies globally.

Produktdetails

• Verlag: Kogan Page / Kogan Page Ltd
• Seitenzahl: 256
• Erscheinungstermin: 3. Januar 2021
• Englisch
• Abmessung: 240mm x 161mm x 21mm
• Gewicht: 739g
• ISBN-13: 9781398693937
• ISBN-10: 1398693936
• Artikelnr.: 60322145

Rezensionen

"Employees are the most valuable asset of any company. If you know how to unlock their passion, you can build an army of powerful advocates for your brand. It's not about training your employees to parrot your company's message. It's about building passion around your company's brand and its purpose - and shaping your company's culture such that it empowers your employees to advocate. Brito, a leader in the industry, helps you do just that: beginning with the fundamentals and then sharing practical tips on how to weave employee storytelling into the fabric of your organization." Maria Poveromo, Vice President, Communications, Adobe