Faris Yakob

Gebundenes Buch

Paid Attention

Innovative Advertising for a Digital World

Beschreibung

Navigate the cluttered advertising attention marketplace with this bestselling guide that provides contemporary advertising ideas and models for marketing innovation.

Autor

Faris Yakob, Based in New York City, New York, is co-founder of Genius Steals LLC, an ideas and innovation consultancy and of The School of Stolen Genius, an online learning community for marketers and creative thinkers. He is former Chief Innovation Officer at MDC Partners, EVP & Chief Technology Strategist at McCann Erickson, plus Global Digital Strategy & Creative Director at Native Communications. Yakob is a prominent international speaker, guest lecturer for a number of universities and has written for publications including the Financial Times, Forbes, Advertising Age and Media Week.

Produktdetails

• Verlag: Kogan Page / Kogan Page Ltd
• Seitenzahl: 240
• Erscheinungstermin: 3. November 2021
• Englisch
• Abmessung: 240mm x 161mm x 20mm
• Gewicht: 704g
• ISBN-13: 9781398602526
• ISBN-10: 1398602523
• Artikelnr.: 60904959

Rezensionen

"A must read for anyone in the communications industry." Lisa Batty, Head of Brand Strategy & Planning at TikTok