Packaging Done Right is Magic, Vol. I
Jay Edwards
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Packaging Done Right is Magic, Vol. I

A Field Guide 33 Years in the Making

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2025 now boasts a novel approach to packaging education: a book that delivers the solutions-focus of a textbook and the career insight and advice found in a business book. Packaging Done Right is Magic, Vol. I is now available! A packaging field guide 33 years in the making, this book is for the high school or university student headed for a career in the packaged goods industry who wants to understand how to launch effective packaging while having fun. It's also for the non-packaging professional who wants to know enough about packaging to ask the right questions. The generally packaging-curi...