Kenny Zukowski

Broschiertes Buch

Packaging design in consumer culture

A reflection on consumption and the power of attraction of the visual language of packaging

Beschreibung

This book aims to address the packaging design in the relationship between content and container, and research formal and aesthetic features organized to generate attraction and desire for the consumer. The products, with their visual proposal and their symbolic functions, will serve as instruments to demonstrate their contexts in the consumer society, attributing values and generating meanings. It is intended, therefore, to reflect on consumption, according to the power of attraction and persuasion that the visual language of the packaging exerts on the consumer.

Autor

Professor für soziale Kommunikation am Centro Universitário Adventista de São Paulo. Abschluss in Grafikdesign an der Universidade do Estado de Minas Gerais. Master in Design von der Universidade Anhembi Morumbi.

Produktdetails

• Verlag: Our Knowledge Publishing
• Seitenzahl: 56
• Erscheinungstermin: 12. März 2023
• Englisch
• Abmessung: 220mm x 150mm x 4mm
• Gewicht: 102g
• ISBN-13: 9786205786789
• ISBN-10: 6205786788
• Artikelnr.: 67608806