Roberto Verganti (Professor of Leadership and Politecni Innovation

Gebundenes Buch

Overcrowded

Designing Meaningful Products in a World Awash with Ideas

Beschreibung

A more powerful innovation, which seeks to discover not how things work but why we need things.

Autor

Roberto Verganti is Professor of Leadership and Innovation at Politecnico di Milano. He is the author of Design-Driven Innovation, named by Business Week as one of the best design and innovation books of 2009.

Produktdetails

• Design Thinking, Design Theory
• Verlag: MIT Press / The MIT Press
• Seitenzahl: 264
• Erscheinungstermin: 3. Februar 2017
• Englisch
• Abmessung: 236mm x 159mm x 27mm
• Gewicht: 511g
• ISBN-13: 9780262035361
• ISBN-10: 0262035367
• Artikelnr.: 44829130

Rezensionen

In a world brimming with product, ideas and services, Verganti's approach clearly is tapping into a different seam - that of desire rather than need. It is more appropriate for B2C operations than B2B though he makes a fair claim for both. Ideas for Leaders, 03.01.2018