Byron B. Renz

Broschiertes Buch

Our Own Worst Enemy as Protector of Ourselves

Stereotypes, Schemas, and Typifications as Integral Elements in the Persuasive Process

Beschreibung

This book takes us through the persuasive process, particularly as it is used in terrorist persuasive settings and as it has been used in some of the major propaganda battles of the twentieth and twenty-first centuries.

Autor

Byron B. Renz, Ph.D., Wayne State University, has served as a major-market broadcaster and a university professor of mass communication. He has also held Fulbright lectureships at the University of Latvia and Rigas Stradina University in Riga and at Belarusian State University in Minsk. Dr. Renz's current research interests focus on the interrelationship of media and society and include persuasive and expository writing.

Produktdetails

• Verlag: University Press of America
• Seitenzahl: 180
• Erscheinungstermin: 23. Februar 2010
• Englisch
• Abmessung: 229mm x 152mm x 10mm
• Gewicht: 270g
• ISBN-13: 9780761847045
• ISBN-10: 0761847049
• Artikelnr.: 27137306