Organizational Culture Assessment
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Organizational Culture Assessment

Cultural traits in organizational culture

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Organizational culture has been one of the most studied and theorized concepts in Organizational development. New ways of working, globalization, increased competition and change in technology have created a greater need for strategic innovation and co-ordination and integration across units (Schein, 1992). Culture is the single most important factor for success or failure and has the greatest potential to affect organizational improvements or hold it back (Deal & Kennedy, 1982; Fowler, 2002) In order to implement strategic initiatives or performance improvement interventions, it is important ...