Gebundenes Buch

Organizational Creative Capabilities

Management Factors, Processes and Devices

Herausgeber: Parmentier, Guy
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Creativity, whether individual or collective, is often approached without taking into account organizational processes, routines and management systems. However, in today's constantly changing world, developing creativity at all levels of an organization is the key to developing a continuous flow of innovation and solving complex problems in order to achieve set goals. Organizational Creative Capabilities presents a comprehensive approach to creativity, with a view towards building a genuine organizational capability with the potential to deliver strategic advantages. The book provides an unde...