Christopher Bones, James Hammersley, Nick Shaw

Gebundenes Buch

Optimizing Digital Strategy

How to Make Informed, Tactical Decisions That Deliver Growth

Beschreibung

Understand the choices facing leaders in the fast-changing world of technology-enabled business and discover how to resource the investments that are guaranteed to deliver growth.

Autor

Christopher Bones is co-founder of GoodGrowth, He is an established thought leader in organizational strategy and change management in companies such as Diageo, Cadbury, Schweppes and Shell. He is Professor of Creativity and Leadership at Alliance Manchester Business School. James Hammersley is a co-founder of GoodGrowth whose clients include Bupa, The Open University, Barclays Connector and O2. Nick Shaw is Director of Digital for Good Growth. He has over 10 years of experience in leading and helping a variety of organizations to improve their sales effectiveness and innovation performance.

Produktdetails

• Verlag: Kogan Page Ltd
• Seitenzahl: 248
• Erscheinungstermin: 3. Dezember 2018
• Englisch
• Abmessung: 240mm x 161mm x 21mm
• Gewicht: 646g
• ISBN-13: 9780749487812
• ISBN-10: 074948781X
• Artikelnr.: 54608057