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Optimal Solution for the Creation of Brand Awareness for Greater Market Share Acquisition of Siemens Mobility B.V.

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Seminar paper from the year 2022 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: Siemens Mobility is a separately managed subsidiary of Siemens AG. The company was formed following the corporate restructure of Siemens AG with its global headquarters in Munich, Germany. Siemens Mobility has four core business units; Mobility management which is focused on intelligent traffic and rail technology systems, Rolling Stock, Railway Electrification, and finally Customer Services. The according to the company¿s Annual Report for 2018, the comp...