Opium et Moi
Behind the Label, Yves Saint Laurent
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Every perfume is a unique work of art, no different than a piece of music or a painting in its ability to evoke feelings in its audience. In 1976, Yves Saint Laurent fell in love with the idea of creating a new perfume that would convey the lush, sensual mood of the name he had already chosen, OPIUM. Working with Yves, his personal and business partner Pierre, and so many others in the world of high fashion and fragrance could be exhilarating, infuriating, and often, a simmering pot-au-feu threatening to boil over. This narrative takes you behind the scenes, providing a glimpse of that fascina...
Every perfume is a unique work of art, no different than a piece of music or a painting in its ability to evoke feelings in its audience. In 1976, Yves Saint Laurent fell in love with the idea of creating a new perfume that would convey the lush, sensual mood of the name he had already chosen, OPIUM. Working with Yves, his personal and business partner Pierre, and so many others in the world of high fashion and fragrance could be exhilarating, infuriating, and often, a simmering pot-au-feu threatening to boil over. This narrative takes you behind the scenes, providing a glimpse of that fascinating world and the people who kept it spinning. It is a highly personal story, and one I know well. It is my story.
