Operational marketing applied to the Malagasy company
Technique, project and application
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To conclude, the marketing mix plays an important role for a company. Optimizing the appropriation of the marketing approach is based on certain basic principles. This optimization also depends on the improvement of marketing policies as well as the use of appropriate strategies for customers, the majority of whom have low levels of education and low income. We have taken the case of Malagasy society throughout this work.
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