Jim Fredrick

Gebundenes Buch

Opening Weekend

An Insider's Look at Marketing Hollywood's Hits and Flops

Beschreibung

In a world where movie marketers are the stars of the story, Opening Weekend recounts Jim Fredrick’s journey through the realm of movie marketing. Fredrick offers exclusive access to behind-the-scenes anecdotes and firsthand accounts of working with studio executives and navigating relationships with famous movie stars and directors.

Autor

Jim Fredrick is a trailer editor, studio marketing executive, and film professor. He was president of marketing at Castle Rock Entertainment (1990–1997); senior vice-president of creative advertising at Warner Bros. (1997–2008); and executive vice-president of marketing at Sony Screen Gems (2008–2010). He founded Jim Fredrick Motion Picture Marketing in 2011 and is a tenured professor of entertainment marketing at Dodge College of Film and Media Arts, Chapman University, the fourth-ranked film school in the country.

Produktdetails

• Verlag: University Press of Mississippi
• Seitenzahl: 369
• Erscheinungstermin: 7. Oktober 2024
• Englisch
• Abmessung: 238mm x 156mm x 31mm
• Gewicht: 790g
• ISBN-13: 9781496853387
• ISBN-10: 1496853385
• Artikelnr.: 69929805

Rezensionen

"The early days of Castle Rock were the most creatively fulfilling years of my life, and Jim Fredrick was a big part of that. He ran our marketing department and even made our stinker films look good. If you want to know what it takes to market a film, Opening Weekend is a must-read."