Henry W. Chesbrough
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Open Business Models

How to Thrive in the New Innovation Landscape

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In his landmark book Open Innovation , Henry Chesbrough demonstrated that because useful knowledge is no longer concentrated in a few large organizations, business leaders must adopt a new, open" model of innovation. Using this model, companies look outside their boundaries for ideas and intellectual property (IP) they can bring in, as well as license their unutilized home-grown IP to other organizations.In Open Business Models , Chesbrough takes readers to the next stepexplaining how to make money in an open innovation landscape. He provides a diagnostic instrument enabling you to assess your...