
Onward
How Starbucks Fought for Its Life Without Losing Its Soul
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In 2008, eight years after stepping down as Starbucks' CEO, Schultz returned to oversee the company's operations during a moment in history that left no company unscathed. "Onward" tells the the remarkable story of Schultz's return and the company's ongoing transformation.
In this follow up to Pour Your Heart into It, founder and CEO of Starbucks Howard Shultz shares the story of the company's ongoing transformation, revealing how Starbucks has achieved profitability and sustainability without sacrificing humanity during one of the most tumultuous economic times in history.