J. Cecil

Gebundenes Buch

Online Video Revolution

How to Reinvent and Market Your Business Using Video

Beschreibung

People read less and less and rely on video more and more in virtually every aspect of their lives. This work will impart current best practices to illustrate how video can 'bring a brand's personality to life' through custom-tailored spokesperson and rectangular video 'snacks' which help put a human face on a brand.This is a marketer's guide to the online video revolution. It is about media technology and how production and professional video delivery work together to provide the key to generating impressive RO.
The authors holistic, metrics-driven approach to video marketing has met phenomenal success for companies like Canon, Legalzoom, eHarmony, Napster, MAD MEN, Jazz @ Lincoln Center, HSBC and Experian, with media consulting for Procter and Gamble, McDonald's, Anheuser-Busch, Intel, Nike, Starbucks, British Airways, General Motors, Isuzu, American Airlines, Warner Bros., Philips, Kraft, Best Buy, Brooks Brothers, Philip Morris, JC Penney, Exxon-Mobil and AOL. Online Video Revolution will share their methodologies and creative secrets, updates and upgrades for the new video age.

Autor

JOHN CECIL is co-founder of Innovate Media and currently serves as its CEO as well as an evangelist for the online video medium. Since Innovate's founding, John has managed and overseen hundreds of production projects for clients that included Canon, Bank of America, HP, Nutrisystem, eHarmony and Rhapsody and many more. Prior to Innovate Media Cecil has held positions with such media companies as Lifetime Television, A&E Television and Yahoo!. He began his career in the media business selling cable advertising locally for Comcast Cablevision in Southern California, USA. TIM MCHALE is co-founder/managing partner of Madison Avenue Consultants and MadAve Journal Publisher and MadAve Mobile and is responsible for the day to day operations of the three LLC's. Tim has planned media and serviced over 150 B2C and B2B Brands, such as Procter and Gamble, McDonald's, Anheuser-Busch, Intel, MCI, Nike, Starbucks, British Airways, General Motors, Isuzu, American Airlines, Warner Bros., General Foods, Philip Morris, JC Penney, Exxon-Mobil and AOL among others. McHale was co-founder and Chief Media Officer of Tribal DDB Worldwide, a separate division of DDB Worldwide (Omnicom). Before joining DDB, he was EVP, Director of Strategic Planning and Development at i-Traffic, a division of Agency.com (also Omnicom), also leading their business development efforts. Tim began his career as an intern at Ogilvy & Mather. Both authors boast extensive networks on Facebook, LinkedIn, Plaxo and other social and business networking sites that define much of the revolution in marketing in the new Internet age. They are active speakers at industry functions, guest writers for marketing publications, podcasters and bloggers. The authors touch tens of thousands of consumers annually with their various activities.

Produktdetails

• Verlag: Palgrave Macmillan / Palgrave Macmillan US / Springer Palgrave Macmillan
• Artikelnr. des Verlages: 978-1-137-00307-2
• 2013
• Seitenzahl: 208
• Erscheinungstermin: 14. Februar 2013
• Englisch
• Abmessung: 244mm x 156mm x 25mm
• Gewicht: 518g
• ISBN-13: 9781137003072
• ISBN-10: 1137003073
• Artikelnr.: 35685700

Rezensionen

"This book is a practical guide to making money with online video. John Cecil is a sesoned professional who covers aspects of turning online video into a huge competitive advantage for your business. Get it before your competitors do!" Tim Ash, CEO of SiteTuners, bestselling author of Landing Page Optimization, chairperson of Conversion Conference

"Online Video Revolution goes way beyond the 'how to make a video' books that are currently in the market. It provides a step by step guide for marketers that want a return on their video investment." Jim Wendt, eCommerce Marketing Manager, Big Train

"A book about video, how ironic. But what a book it is! John has given us a recipe for using video to grow and improve our businesses. Very tasty indeed." Adam Zais, Development, Wistia

"This is an excellent look at how video is changing the web and provides a useful tool to any serious marketing professional interested in using video for their business." Jeff Roberts, Vice President, Volcom