Riccardo Rialti, Zuzana Kvítková, Tomá Makovník

Gebundenes Buch

Online Reputation Management in Destination and Hospitality

Beschreibung

Online Reputation Management in Destination and Hospitality's comprehensive collection of research decodifies the best practices existing in the market, developing innovative strategies for tourism, hospitality, and destination managers to tailor marketing communication strategies to attract attention and boost their reputation.

Autor

Riccardo Rialti is an Assistant Professor of Management at the University of Milan, Italy. Zuzana Kvítková is an Assistant Professor at the Department of Tourism at the Prague University of Economics and Business, Czech Republic. Tomás Makovník is an Assistant Professor at the Department of Tourism, Faculty of Economics, Matej Bel University in Banská Bystrica, Slovakia.

Produktdetails

• Verlag: Emerald Publishing Limited
• Seitenzahl: 256
• Erscheinungstermin: 9. Februar 2023
• Englisch
• Abmessung: 235mm x 157mm x 18mm
• Gewicht: 526g
• ISBN-13: 9781803823768
• ISBN-10: 1803823763
• Artikelnr.: 65590019