Phoenix Lam

Gebundenes Buch

Online Place Branding

The Case of Hong Kong

Beschreibung

Through an interdisciplinary methodological approach, this book examines both online institutional representations and public views of Hong Kong and place branding. The book provides insight into place identity and the actual perception of a place as received and experienced by stakeholders through the case study on Hong Kong.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 206
• Erscheinungstermin: 29. Dezember 2020
• Englisch
• Abmessung: 240mm x 161mm x 16mm
• Gewicht: 479g
• ISBN-13: 9780367000349
• ISBN-10: 0367000342
• Artikelnr.: 60006313