Shadi Samak Jalali

Broschiertes Buch

Online marketing for fashion industry

Beschreibung

How to do online branding for fashion-related industries? Are you looking for a solution to sell your fashion products electronically in Malaysia? Shadi has founded your answers and noticed that the successfulness of online clothe selling and its lucrative business is highly depended on people knowledge and well-designed websites. There are many researches in this area to elaborate fashion selling and its effect on online branding recently. They have also indicated the traditional online branding and its changes due to the Internet. This research illustrates a theoretical framework for online branding useful for fashion products. Brand reputation, faithfulness to commitments or obligations, Web site design and content And domain name, as main factors of online branding have studied and their impact on effective relationship with customers are highlighted in this book. These factors were specifically applied to Malaysia's online fashion industry.

Autor

Shadi è una professionista nel campo dell'amministrazione aziendale e ha dedicato gli ultimi 10 anni ai suoi studi e alla sua esperienza in questo settore. È anche consulente esperta in marketing industriale e gestione. Attualmente sta mettendo in pratica le sue idee per aiutare un'istituzione internazionale nel branding online del primo marchio di moda al mondo creato da neolaureati.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 80
• Erscheinungstermin: 20. September 2016
• Englisch
• Abmessung: 220mm x 150mm x 5mm
• Gewicht: 137g
• ISBN-13: 9783659952715
• ISBN-10: 3659952710
• Artikelnr.: 46451662