Once Upon A Brand
The Business of Storytelling
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In today's crowded market, capturing attention is no longer enough-you need to captivate, connect, and convert. The secret to achieving this lies in the power of storytelling. Once Upon A Brand: The Business of Storytelling reveals how founders, marketers, sales teams, and product leaders can use storytelling to transform their content, campaigns, and customer interactions. Bestselling author and business strategist Jon Smith shares his expertise on how stories can breathe life into your brand, turning ordinary messaging into unforgettable narratives that engage audiences and build lasting loy...
In today's crowded market, capturing attention is no longer enough-you need to captivate, connect, and convert. The secret to achieving this lies in the power of storytelling. Once Upon A Brand: The Business of Storytelling reveals how founders, marketers, sales teams, and product leaders can use storytelling to transform their content, campaigns, and customer interactions. Bestselling author and business strategist Jon Smith shares his expertise on how stories can breathe life into your brand, turning ordinary messaging into unforgettable narratives that engage audiences and build lasting loyalty. Packed with actionable insights, practical examples, and step-by-step guidance, this book shows you how to embed storytelling into every aspect of your brand strategy. From investor pitches that resonate to marketing campaigns that inspire, Once Upon A Brand equips you with the tools to tell stories that don't just inform, but deeply move and motivate. Whether you're launching a new product, driving sales, or fostering customer loyalty, this book will help you harness the art of storytelling to make your brand stand out and thrive.
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