David Ogilvy

Broschiertes Buch

Ogilvy on Advertising

Beschreibung

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." 223 photos.

Autor

David Ogilvy (1911-1999) was a business executive who founded the advertising, marketing, and PR agency Ogilvy & Mather in 1948. Throughout his illustrious career, the mogul Time magazine called "the most sought-after wizard in the business" shared his knowledge of the industry in the books Ogilvy on Advertising and the bestselling Confessions of an Advertising Man.

Produktdetails

• Verlag: Knopf Doubleday Publishing Group
• Erscheinungstermin: 12. März 1985
• Englisch
• Abmessung: 246mm x 186mm x 17mm
• Gewicht: 644g
• ISBN-13: 9780394729039
• ISBN-10: 039472903X
• Artikelnr.: 22259884