OCB & OC in Indian Banking: A Study of SBI & ICICI Banks
The Impact of Organizational Citizenship Behavior on Organizational Commitment
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This book explores the crucial relationship between Organizational Citizenship Behavior (OCB) and Organizational Commitment (OC) within the Indian banking sector. Focusing on two prominent players, State Bank of India (SBI) and ICICI Bank, the research delves into the impact of employee-driven, extra-role behaviors on their commitment to the organization. Through rigorous data analysis and insightful interpretations, the book provides valuable insights into the factors influencing OCB and its subsequent impact on OC in the dynamic context of the Indian banking industry. The findings offer valu...
This book explores the crucial relationship between Organizational Citizenship Behavior (OCB) and Organizational Commitment (OC) within the Indian banking sector. Focusing on two prominent players, State Bank of India (SBI) and ICICI Bank, the research delves into the impact of employee-driven, extra-role behaviors on their commitment to the organization. Through rigorous data analysis and insightful interpretations, the book provides valuable insights into the factors influencing OCB and its subsequent impact on OC in the dynamic context of the Indian banking industry. The findings offer valuable implications for both academicians and practitioners, shedding light on strategies to foster a positive and productive work environment that enhances employee engagement and organizational success.
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