Jamer Hunt
Gebundenes Buch

Not to Scale

How the Small Becomes Large, the Large Becomes Unthinkable, and the Unthinkable Becomes Possible

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Discussing everything from small decisions that paralyze us to big data that knows everything about us, this book is a guide to navigating the surprising complexities of a networked age when the things that are now shaping experience have no weight or size. The dictionary defines "scale" as a range of numbers, used as a system to measure or compare things. We use this concept in every aspect of our lives--it is essential to innovation, helps us weigh options, and shapes our understanding of the impact of our actions. In his book, Jamer Hunt investigates the complications of scale in the digita...