
Not to Scale
How the Small Becomes Large, the Large Becomes Unthinkable, and the Unthinkable Becomes Possible
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Discussing everything from small decisions that paralyze us to big data that knows everything about us, this book is a guide to navigating the surprising complexities of a networked age when the things that are now shaping experience have no weight or size. The dictionary defines "scale" as a range of numbers, used as a system to measure or compare things. We use this concept in every aspect of our lives--it is essential to innovation, helps us weigh options, and shapes our understanding of the impact of our actions. In his book, Jamer Hunt investigates the complications of scale in the digita...
Discussing everything from small decisions that paralyze us to big data that knows everything about us, this book is a guide to navigating the surprising complexities of a networked age when the things that are now shaping experience have no weight or size. The dictionary defines "scale" as a range of numbers, used as a system to measure or compare things. We use this concept in every aspect of our lives--it is essential to innovation, helps us weigh options, and shapes our understanding of the impact of our actions. In his book, Jamer Hunt investigates the complications of scale in the digital age, highlighting an interesting paradox: we now have a world of information at our fingertips, yet ironically the more informed we have become, the more overwhelmed we feel.