Cosmina Lelia Voinea (Radboud University, Nijmegen, Netherlands), Hans Van Kranenburg (Radboud University, Nijmegen, Netherland)

Broschiertes Buch

Nonmarket Strategic Management

Beschreibung

With case studies from a range of industries, this book introduces nonmarket strategic management, offering theories and managerial support for coping with complex business realities created by the intertwined market and nonmarket arenas. It also examines the nonmarket challenges from a global perspective, analysing emerging markets as well as those already well established.

Autor

Cosmina Lelia Voinea is Assistant Professor of Strategy and International Business at the Faculty of Management, Science and Technology, Open University, the Netherlands. Hans van Kranenburg is Professor of Corporate Strategy at Nijmegen School of Management, Radboud University, the Netherlands.

Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 188
• Erscheinungstermin: 22. Juni 2017
• Englisch
• Abmessung: 234mm x 156mm x 10mm
• Gewicht: 272g
• ISBN-13: 9781138918290
• ISBN-10: 1138918296
• Artikelnr.: 47421670