No Ordinary Disruption

The Four Global Forces Breaking All the Trends

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Our intuition on how the world works could well be wrong. We are surprised when new competitors burst on the scene, or businesses protected by large and deep moats find their defences easily breached, or vast new markets are conjured from nothing. Trend lines resemble saw-tooth mountain ridges.The world not only feels different. The data tell us it is different. Based on years of research by the directors of the McKinsey Global Institute, No Ordinary Disruption: The Four Forces Breaking all the Trends is a timely and important analysis of how we need to reset our intuition as a result of four ...