Jerry R. Wilson (Jerry R. Wilson)

Broschiertes Buch

No Nonsense: Attract New Customers

100+ Ideas to Bring in More Customers

Beschreibung

"For most businesses, attracting new customers is a never-ending effort anchored in uncertainty, frustration and knee-jerk reactions. This book takes the mystery out of creating an ongoing plan, with proven tactics to keep the phone ringing and the door swinging. The basic concept: Attract an endless flood of new customers at little or no cost"--

Autor

Jerry R. Wilson was a successful businessperson, entrepreneur, professional business and marketing consultant, and accomplished professional speaker. He also authored Word-of-Mouth Marketing, which was the first book that focused on what is now called viral marketing. As a consultant, he assisted such companies as Firestone, Merchants Tire and Auto, and Ripley's Believe It or Not!, helping them rethink customer philosophies, service strategies, and practices.

Produktdetails

• Verlag: Red Wheel/Weiser
• Seitenzahl: 240
• Erscheinungstermin: 12. Dezember 2020
• Englisch
• Abmessung: 175mm x 127mm x 18mm
• Gewicht: 198g
• ISBN-13: 9781632651808
• ISBN-10: 1632651807
• Artikelnr.: 59908721