Next: Trends for the Near Future

Next: Trends for the Near Future

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"Next is a book for everyone, explaining that what already exists technologically is about to change the way we live, not the day after tomorrow, but tomorrow - and not necessarily the way one would expect."--BOOK JACKET. "A non-fiction armchair journey into the near future, Next breaks down the art of trend-tracking that made Matathia's and Salzman's company - the Brand Futures Group - one of the most sought-after in the world. The authors describe the trends that are both here and on the horizon, offering thoughtful speculations on a variety of probable scenarios in family, love and relation...