Next Generation Roadmapping
Broschiertes Buch

Next Generation Roadmapping

Establishing Technology and Innovation Pathways Towards Sustainable Value

Herausgegeben: Daim, Tugrul U.; Phaal, Robert; Meißner, Dirk; Kerr, Clive
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Roadmapping is a structured visual approach for supporting strategic technology and innovation management, providing strategic navigational support (hence the "roadmap" metaphor) for technologists, designers, entrepreneurs, programme managers, executives, policy makers, other stakeholders involved in the formulation and implementation of strategy.This book brings together the latest developments in roadmapping, covering a range of practical issues and conceptual aspects. First, the book delves into the critical topic of strategic alignment within organizations, encompassing the interdependenci...