New Product Development
John Nicholas
Broschiertes Buch

New Product Development

A Maturity Model for New Product Development in Small to Medium Enterprises

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Companies, large and small, must innovate otherwise they will become isolated from their customers and the markets in which they operate. Small to Medium Enterprises (SMEs) represent the backbone bone of the Irish and European economy. SMEs can not allow their New Product Development (NPD) practices to stagnate because their competitors do not. This book uses a NPD maturity model (Kahn, Barczak, and Moss 2006) to investigate the level of knowledge regarding NPD maturity in Irish SMEs and to assess the relative importance of different aspects of NPD. Data was gathered via an electronic question...