New Product Development
Design and Analysis
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In most organizations, new product development is a kind of mysterious "art" practiced by a select few individuals possessing key skills. This groundbreaking book introduces a revolutionary approach to new product development that transforms that nebulous art into a rigorous science. Inspired by the author's extensive R&D experience at Goodyear Aerospace and Hewlett-Packard, it details a dynamic organizational model, guaranteed to radically enhance the efficiency and creativity of the product development process. Fundamental to the author's model is its cross-functional approach, in which resp...
In most organizations, new product development is a kind of mysterious "art" practiced by a select few individuals possessing key skills. This groundbreaking book introduces a revolutionary approach to new product development that transforms that nebulous art into a rigorous science. Inspired by the author's extensive R&D experience at Goodyear Aerospace and Hewlett-Packard, it details a dynamic organizational model, guaranteed to radically enhance the efficiency and creativity of the product development process. Fundamental to the author's model is its cross-functional approach, in which responsibility is distributed among teams (the product development definition team, development planning team, the execution team, etc.) comprising engineers and managers from throughout the organization. This systematic new approach is based on systems theory that works both vertically--through an organization's management structure and horizontally--across new product development functions. An integrated approach such as this affords heightened focus on the product development task at hand, greater economy of effort, and allows managers and design engineers to more readily meet complex design and analysis objectives, negotiate management considerations, and budget, while integrating the latest research developments. After an in-depth examination of the variables affecting new product development, New Product Development traces the development process from the initial concept through planning and execution and finally, to introduction into the marketplace. All methods presented are based on actual product development from Goodyear Aerospace and Hewlett-Packard. Throughout, difficult organizationalconcepts are supported by well-rendered visual aids that help readers to more readily comprehend them. And a number of handy checklists and reference material are supplied that help in the implementation of the methods outlined. Offering a dynamic new approach to new product development, this book is an essential guide for project managers, design engineers, and all those involved in cross-functional new product development in industry.