Broschiertes Buch

New Perspectives on Critical Marketing and Consumer Society

Beschreibung

Digital communication has altered the flow of global information,evolved consumer values and changed consumption practices worldwide.New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought-provoking guide for all upper-level students of marketing,branding and consumer behaviour.

Autor

Elaine L. Ritch is a senior lecturer in marketing and programme leader for the International Marketing UG programme. Her research focuses on fashion, examining the industry, retailing, consumer behaviours, consumer culture, and sustainability practices, from industry to consumers. Elaine leads on two modules: New Perspectives in Critical Marketing and Consumer Society and Marketing, Design and Creativity. Julie McColl is an academic working across a number of universities in the UK. Her research focus is in the areas of fashion branding, the internationalisation of luxury fashion brands, vintage fashion and mindfulness in education.

Produktdetails

• Verlag: Emerald Publishing Limited
• Seitenzahl: 248
• Erscheinungstermin: 1. März 2021
• Englisch
• Abmessung: 248mm x 171mm x 14mm
• Gewicht: 445g
• ISBN-13: 9781839095573
• ISBN-10: 1839095571
• Artikelnr.: 62808046