New Market Entry for SMEs
Go-to-Market & Operations Design for the AI Era
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New Market Entry for SMEs: Go-to-Market & Operations Design for the AI Era is a practical field guide for founders and commercial leaders who are done guessing their way into new countries. Drawing on battle-tested frameworks-and today's AI capabilities-it turns expansion from a chaotic gamble into a repeatable, evidence-driven system. Most SME expansions fail not for lack of courage, but for lack of structure. This book gives you that structure: a readiness screen that prevents costly false starts; leadership and team setups that protect the home market while you grow abroad; dynamic capabili...
New Market Entry for SMEs: Go-to-Market & Operations Design for the AI Era is a practical field guide for founders and commercial leaders who are done guessing their way into new countries. Drawing on battle-tested frameworks-and today's AI capabilities-it turns expansion from a chaotic gamble into a repeatable, evidence-driven system. Most SME expansions fail not for lack of courage, but for lack of structure. This book gives you that structure: a readiness screen that prevents costly false starts; leadership and team setups that protect the home market while you grow abroad; dynamic capabilities (sense ¿ seize ¿ reconfigure) powered by a modern tech backbone; a research rhythm that replaces "big reports" with weekly decisions; and risk management that builds resilience instead of bureaucracy. You'll move from analysis to engagement with pilots, partnerships, and pricing corridors you can defend. Inside, you'll learn how to:Decide when you're truly ready-and what to fix first-before committing cash and attention. Build AI-assisted market sensing and decision loops that keep you ahead of competitors. Run lean, continuous market intelligence (Market Pulse, Decision Briefs) that guides real choices. Choose entry paths, partners, and offers that fit local rules, culture, and economics. Balance "hunting, farming, and fishing" so you win revenue now while you earn authority for later. If you lead an SME and need a rigorous, step-by-step way to enter new markets-without burning your team or your runway-this book is the playbook you've been looking for.
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