Houcine Akrout, Karine Raies, Arch G. Woodside

Gebundenes Buch

New Insights on Trust in Business-to-Business Relationships

Beschreibung

New Insights on Trust in Business-to-Business Relationships provides readers with advanced original insights on trust antecedents, processes and consequences within the B2B marketing context and offers practical tools alongside suggestions for future research.

Autor

Houcine Akrout is Associate Professor of Marketing at INSEEC School of Business and Economics, France. His research has been published in numerous highly-ranked international journals, including Information & Management and Industrial Marketing Management. Karine Raïes is Assistant Professor of Marketing at INSEEC School of Business and Economics, France. Her research has been published in numerous highly ranked academic journals, including the Journal of Business Research and Recherche et Applications Marketing. Arch G. Woodside is Visiting Research Professor at Coastal Carolina University, USA. He is the author/editor of 450 journal articles and over 50 books, and is the series editor of Advances in Business Marketing and Purchasing and Advances in Culture, Tourism, and Hospitality Research (Emerald).

Produktdetails

• Advances in Business Marketing and Purchasing
• Verlag: Emerald Publishing Limited
• Seitenzahl: 184
• Erscheinungstermin: 15. August 2019
• Englisch
• Abmessung: 235mm x 157mm x 15mm
• Gewicht: 384g
• ISBN-13: 9781838670634
• ISBN-10: 1838670637
• Artikelnr.: 55525152