Gunnar Schuster
Broschiertes Buch

Network Marketing - Enrichment or deception?

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Master's Thesis from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Applied Sciences Essen, language: English, abstract: 1.1 Background and MotivationRelationship marketing is an approach which aims at retaining customers. Throughout history, people have used relationship marketing to expand their businesses. Moreover, some producers began to sell their products without intermediary trade directly to final consumers with the help of sales representatives. In order to gain acompetitive and strategic cost advantage, the produce...