Robert V. Kozinets

Broschiertes Buch

Netnography

The Essential Guide to Qualitative Social Media Research

Beschreibung

In this landmark third edition,à  Netnography: The Essential Guideà  provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand andà  doà  netnographic research projects of their own.Ã

Autor

Robert Kozinets is the Jayne and Hans Hufschmid Chair of Strategic Public Relations and Business Communication at the University of Southern California's Annenberg School for Communication and Journalism and Marshall School of Business. An academic whose methods and theories are widely used by researchers, in classrooms, and in industry, he has taught digital methods to some of the world's best students and consulted with a range of highly respected global organizations.

Produktdetails

• Verlag: Sage Publications
• 3rd ed.
• Seitenzahl: 472
• Erscheinungstermin: 31. Oktober 2019
• Englisch
• Abmessung: 242mm x 170mm x 29mm
• Gewicht: 1144g
• ISBN-13: 9781526444707
• ISBN-10: 1526444704
• Artikelnr.: 50109058