Gebundenes Buch

Netnography Unlimited

Understanding Technoculture using Qualitative Social Media Research

Herausgeber: Kozinets, Robert V.; Gambetti, Rossella

Beschreibung

Netnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds of contemporary technoculture. In this volume, thirty-two researchers present nineteen chapters that examine how they have adapted netnography and what those changes can teach us.

Autor

Robert V. Kozinets is Professor and the Jayne and Hans Hufschmid Chair of Strategic Public Relations and Business Communication at the Annenberg School for Communication and Journalism and Marshall School of Business, University of Southern California, Los Angeles, CA, USA. Rossella Gambetti is Associate Professor of Business Communication at Labcom (Research Lab on Business Communication) in the Department of Business Administration and Management Sciences, Università Cattolica del Sacro Cuore, Milan, Italy.

Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 344
• Erscheinungstermin: 30. Dezember 2020
• Englisch
• Abmessung: 260mm x 183mm x 23mm
• Gewicht: 644g
• ISBN-13: 9780367431426
• ISBN-10: 0367431424
• Artikelnr.: 60039922